Analyzing website traffic part 2

This is the final part of a two part article explaining how you can analyze your website.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are

exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that

purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your

site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the

more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands

adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find

your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Link popularity is the key to have huge amount of permanent and quality traffic

As a website owner, you may or may not realize the value of a campaign designed to increase link popularity. The results of such efforts serve to increase the amount of traffic not only because of the increased visibility of your website due to larger amounts of links. Additionally, the higher the number of relevant one way links coming into your site, the more you build link popularity.

In order to find out which sites on the internet have the highest link popularity, it is only necessary to go to a search engine and enter a word or phrase. Understand that the first sites to appear on your screen will be those that have invested resources to build link popularity. The steps necessary to increase link popularity may seem simple at first glance, but here are some reasons to hire a specialist to help you increase link popularity:

The search engine algorithms consider multiple items when assigning link popularity to particular sites. Internet marketing pros know how to build link popularity for your site.

It does matter where your site is listed. Free directory listings and reciprocal link programs seem like a great idea to increase link popularity, although if used incorrectly these services may actually detract from your link popularity.

An SEO specialist hired to increase link popularity will understand the interrelations of the major search engines. For example, they already know that Yahoo! rankings are tied directly to Google rankings. And more than that, they know how to get your site noticed.

A professional SEO specialist will already know the tricks to networking. They have experience with contacting the owners of sites containing similar content or themes in order to request link exchanges. They know the best way to get you the external links to your site in order to increase link popularity and site traffic.

It should by now seem fairly obvious that almost without a doubt if you want to build link popularity successfully, you are going to require outside help. Because your priorities need to be focused in other areas than SEO, hiring a link popularity SEO specialist is a fabulous way to save your time and increase your site traffic with a minor financial investment.

Of course, by hiring someone to build link popularity for your site you are going

to have a better return on investment than if you spent your own time trying to increase link popularity.

In closing, be aware that link popularity is perhaps the most important measure applied to a website with today’s search engine technologies. It takes a large investment of time to build link popularity for a newly launched site – and to increase the link popularity of an existing site. So, hiring an SEO specialist to perform this task on your behalf is a good investment to make when you consider the tangible benefits that happen very quickly on your site statistic and the search engine results pages.